adekSpo 'guides companies in the exercise to rethink the event industry'.


The industry urgently needs this exercise in order to successfully face off the increasing threats of new innovative media and technology, while optimally integrating this tech in the events of the future.


That future requires a higher degree of empathy in the world of customers and visitors of trade shows and events, a continued symbiosis between the real and virtual world during events, a more personalized experience and 1-to-1 communication.


More and more industry thought leaders endorse this insight, as demonstrated in this article by Paul Woodward @pwoodwardhk in Exhibition World (1/2014, page 15) published by UFI.



adekSpo aims at professional organizers, trade associations, event venue operators and suppliers to the MICE-industry.


adekSpo assists in words and deeds with the development, renewal and implementation of :

  • automation and/or optimization paths in business processes in sales, marketing, e-marketing, reporting, business intelligence, operations
  • business model innovation
  • event concepts
  • company structure
  • risk analysis
  • R&D, market analysis
  • procurement



Tony Spiloes

I have the pleasure to look back at nearly 20 years of experience in the meetings and event industry at small and large companies with a more local or international outreach.

I was able to acquire knowledge and expertise in various roles and responsabilities at tactical and strategical level.


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adekSpo bvba | A. De Weerdtstraat 25 | 2845 Niel (Antwerp) | Belgium

t. +32 3 808 02 89 | m. +32 485 741 721 | info@adekspo.be | Google+

BE-0544 334 009

adekSpo's Blog

My view on events

Tidbits, tips and best practices.